Guidlines
We infuse our passion and our personality into everything we do. This is true in the office, in all customer interactions, and on social media. In fact, social media represents a unique and powerful opportunity for connecting with our customers, clients, and potential employees.
But social media has no power without an authentic voice—your voice. Social messaging works best when there are real people with genuine intentions behind every profile, blog or post. That’s where you play an integral part, because your unique knowledge and passion for Atlantic Grupa will go a long way in embodying our voice. Allow us to provide you with some helpful guidelines to prepare you for spreading the word and sharing your knowledge through social media.
Fun Fact: Employee-reach via personal social media profiles is greater than branded channels and there's a trust between customers and individuals that's not there for the brand accounts.1
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Protect
It is perfectly fine to talk about your work and have a dialogue with the community but it is not okay to talk about the design or name for the new Cedevita edition months before its official launch. If the judgment call is tough on secrets or other issues discussed, please ask your manager or Corporate Communications before you publish or forward. Please act responsibly with the information you are entrusted with. -
Respect
Don’t use ethnic slurs, personal insults, obscenity or engage in any conduct that would not be acceptable in Atlantic Grupa. You should also show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory (like religion or politics). If you are in a virtual world as an Atlantic Grupa representative please dress and behave accordingly. We all appreciate respect. -
Use Common Sense
You are personally responsible for the content you publish on social media. This means everything you publish will be visible to the world for a very, very long time. Common sense is a huge factor here. Think about the consequences. If you are about to publish something that makes you even the slightest bit uncomfortable, ask yourself; would I want to see this published in the newspaper or posted on a billboard tomorrow or ten years from now? When in doubt, ask! Your Communication Department is at your disposal (find contacts at the end of the page).
And finally. With all the blogging and social media interacting, don't forget your daily job... ;)
1 Turner Roach, Social Media Professional, Employee Advocacy Leader in Deloitte: http://www.socialmediatoday.com/social-business/birth-employee-ambassador-program-deloitte
Our social networks
Click on the icons below to check out our social media profiles. Follow or subscribe if you haven’t already.
Note: Atlantic Grupa profiles on LinkedIn and YouTube are the only official social media channels our company has. All other social media profiles are not affiliated with our company nor is it permitted to open social media accounts in Atlantic Grupa’s name and/or affiliate companies without the approval of Corporate Communications.
LinkedIn is the world’s largest professional social network and we’ve chosen it to unveil the curtains of everyday life at Atlantic Grupa in order to attract the best talent on the market. There are several ways you can benefit from playing an active role in achieving this goal.
Get yourself connected
Throughout anyone’s career, at one point or another, they’ll say ‘it’s not what you know, it’s who you know’. So, it’s important to keep in touch with the professionals you meet during your career, and even though you might have many colleagues as Facebook friends, LinkedIn is the only professional way to connect with them.
Picture perfect profile
You and your work are a reflection of our company, just as your social media profile is a reflection of you. Your personal LinkedIn profile gives you the chance to create a personal brand, showing off your career achievements, skills, and experience. Here are some basic things to keep in mind:
- keep your LinkedIn profile up-to-date, accurate and of course, spell checked.
- When editing your work experience – it's easy to choose the company. Just start typing Atlantic Grupa and it will show in a drop-down menu;
- choose a profile picture that reflects your personality but keep in mind that this is not an opportunity to showcase your favourite beach selfie. You can learn how to put your best foot forward on LinkedIn here.
Be More Involved on Social Media
A LinkedIn blog is the perfect format for showcasing what you do, how you interact with your team, or what you have learned from your experiences. It’s a great way to promote your team’s efforts, attractive projects that can attract new colleagues and get feedback from the professional community. It’s no surprise that some of our colleagues are using it as we speak. Check out what Mojca, Andrea and Helga said about their workdays in Atlantic.
You can always put up a post that highlights how we create – our brands, our partnerships, our business – and ultimately our success.
Fun Fact: Did you know you can easily share news from our internet page? Simply click on the LinkedIn Share button under the article’s title and fill in the LinkedIn share dialogue.
Tip: when sharing our stories about our work and experiences in Atlantic company, try using our official hashtags #worksforus #oceanofopportunities and mention Atlantic Grupa by tagging it (type @Atlantic Grupa, and choose it from a drop-down menu).
What if you don't want to be involved?
Social media accounts are personal in many respects. Some people only like to share cute pictures. Others talk about politics, or have complete separation when it comes to work and personal accounts. That’s ok with us – kittens are cute and politics is important. We certainly don’t want you to feel forced to be company’s cheerleader in public or on social. If you don’t care, don’t share and that’s ok.
