In general
If someone asked you to explain in a nutshell what Atlantic Grupa is, what would you say? Here are some useful ways to be concise on the subject:
Atlantic Grupa is one of the leading food and beverages companies in the SEE region with own renowned regional brands that are, alongside the product range of external partners, supported by its own regional distribution system. We employ approximately 5300 people in total.
Tools
Atlantic Grupa Company Video
The most concise way to present Atlantic Grupa and what we do is through our company video. Starting your presentation with it will save you slides of text, while catching the attention of the audience in a fun and entertaining way. You can stream it from our YouTube channel.
Generally speaking, all external presentations you hold as a representative of our company should start with a short intro about Atlantic, and what better way to start a presentation than to show a great video!
Atlantic “Catch the Wave” Overview
For a special occasion, when you want to communicate what Atlantic Grupa is to a key client or a business partner, Corporate Communications have prepared a special way of saying who we are. “Catch the Wave” is an artisan presentation of Atlantic Grupa that constitutes an original and creative gift. It is available at request from the Corporate Communication Department.
Organisational culture
Our culture is an intangible asset that encompasses beliefs, values and behaviours contributing to Atlantic’s unique social environment.
Atlantic Grupa is an inspirational company of people that do business in an inspirational company. Open minded, curious and ambitious, we offer our colleagues, partners and investors infinite opportunities to grow and develop. Dive in! Together we will build visions and create lasting value always keeping in mind our core corporate values:
1. GROWTH: creating new value
Because we always aspire for more, we have an appetite for a steady and stable growth. We are stepping out of our comfort zone, always hungry for the next challenge, we strive to see our brands, markets and profits grow and our employees develop.
2. PASSION: Creating with enthusiasm
It’s not just what we do, it’s how we do it. Like a special spice, the passion we put into our work makes us stand out and accomplish better results. Dedication is the secret ingredient that we use to make our products better and our future brighter.
3. CARE: creating a better environment
We are a company that cares - we take care of each other, we care about the well-being of our colleague, we care about business relationships and we care what kind of world we are going to leave to the generations that come after us.
4. OPENNESS: creating better with open minds
Whatever we do, we never stop being curious, always fearless (you can learn even from mistakes!) and thirsty for new ideas and experiences. We embrace diversity, and different opinions knowing that they will lead us to better solutions of everyday tasks and challenges.
Organisation and Operations
How many markets do we operate on? Where do we have our representative offices? How did we grow from a local distributor to a multinational food and beverage company? How many employees do we have? Which are our production brands and which principal brands do we distribute? How about our organisation, key financial figures, and people? Find all this and more in the Company’s General Presentation!
Tools
Atlantic Grupa PowerPoint Presentation
If we could offer you only one piece of advice when putting together a presentation – ‘start with the Company’s General Presentation’ would be it! It is the most efficient way to compose a presentation for professional purposes. Facts, formatting, fonts, pictures, and colours are already there; simply delete the slides, information, or elements you don’t need and keep those that serve to present your topic. Add new slides and elements by copy-pasting the existing one in the presentation.
To learn more about utilising the Company’s General Presentation by tailoring it to your own needs, enrol in the workshop (Re)presenting Atlantic Grupa in the My Development module.
Note: The information in the Company’s PowerPoint is updated on a yearly basis. If you need the freshest financial figures, make sure to check financial reports on Zagreb Stock Exchange, while our internet page holds the freshest updates in organisation, portfolio, and other.
Our brands
Our brands are the stepping stones of our business and they deserve a presentation of their own. Recognising this Corporate Marketing has developed several formats to help you highlight them.
Fun Fact: Atlantic Grupa, with its four production and two distribution brands, is the company with the largest number of leading brands in the region. Learn more here.
Tools
Brand Stationary
Marketing Community is a place where you can find almost anything you’ll ever need when it comes to brands; logos, pack shots, brand books, sales and HoReCa catalogues, even our brands’ birthdays are listed there.
Atlantic Grupa Company Overview
If you are sponsoring a professional event, or you are a key speaker at a conference, leverage this to present your company additionally by supplying the audience with extra materials. Our Company Overview is a great way to present our portfolio and it fits in almost every goody bag. You can request a printed version of the catalogue from the Corporate Marketing Department (find contacts at the end).
Atlantic Grupa Best of Video 2017
Focusing on brand achievements, Corporate Marketing sums up each year with a Best Of video. Packed full with impressive numbers, it’s guaranteed to impress even the toughest marketing and sales professionals.
Tip: Both Company Overview and The Best of Video are filled with useful facts as well as handy graphs, illustrations, and pictures related to our brands and company in general. Use these materials to find inspiration and interesting details that can spice up your presentation, no matter what the topic is. To help you utilise them as a source for your presentation materials, here’s an old-fashioned trick: Print screen a page from Company Overview or a frame from the Best of Video and paste in the ppt or doc you’re working on. Crop only the part you need.
Social responsibility
As a part of the community in which it functions, Atlantic Grupa is aware of the importance and the need of its impact on the improvement of social conditions in general, promoting the right values and the need to invest a part of its profit into the community.
Fun Fact: Atlantic Grupa was among the first companies in the SEE region to adopt the Global Reporting Initiative and with globally recognised framework, consistent terminology, and standard performance measures, has prepared its first GRI Report on sustainable corporate social responsibility for 2013. Learn more here.
Tools
Value Day
Aware that we are a part of a wider picture, each year we join forces on Value Day demonstrating our corporate values – the sun, wind, and mountain – through a range of activities aimed at supporting our local communities. Positive energy, team spirit, and good feelings inspire more than 1500 Atlantic members in Slovenia, Serbia, Macedonia, B&H, Germany, and Russia to get together year after year and join strengths to creatively, passionately, and responsibly assist both their local communities and each other. Fish some cool photos in our photogalleries.
BC Cedevita
The Basketball Club Cedevita continues to be the forbearer of Atlantic’s sport sponsorships promoting the brand Cedevita, for which the club was named. Atlantic Grupa is actively involved in the promotion of basketball as a sport of national importance by attracting increasingly better players and trainers as well as raising up new generations of basketball players in the club’s Academy, which has trained over 750 sporting youngsters.
Sarajevo Film Festival
The Sarajevo Film Festival and Atlantic Grupa have been working together for an entire decade, and it is a traditional cooperation that brings forth numerous novelties each year. Learn more about this fellowship here.
Stay connected
Public performance takes time to prepare and guts to deliver the message to a large audience. Make sure you add extra value to the attention you grab from your spectators by establishing long-term connections which can in the long run yield solid business partnerships, clients, new employees, and consumers.
Invite your audience to connect with us:
- For details about Atlantic Grupa, visit our internet page www.atlanticgrupa.com
- For a sneak peek behind the curtains of everyday life in Atlantic, follow Atlantic Grupa on LinkedIn
- If you are interested in working with us, explore Atlantic’s Ocean of opportunities at our Career Page.
