Intro
To someone looking from the outside, Atlantic often seems as a different story than the one we live every day. You might be surprised to hear, but it looks like not many people know us that well.
The ability to evaluate Atlantic Grupa as a company to work with and for depends on the familiarity with the company; however the GfK research carried out in 2014 has shown that familiarity of our company is moderate in Croatia, while in Slovenia, Serbia, and Germany it is quite low.
What can you do about this?
If someone asked who the most influential person at your company is, many people would be quick to name the CEO. It’s a reasonable assumption. However, according to the Edelman’s Annual Trustbarometer Study, YOU are 2x more trusted than a company’s CEO.
Managing impressions
“You are a brand whether you like it or not… you’re going to leave some impression in a person’s mind [and] it’s your choice whether you want to actively manage that impression or whether you want them to come to their own conclusions of what they think about you.
As a member of the Atlantic crew you embody our company’s culture and values and you have a unique insight into the way we do things at our company. Sharing this information will open a window into our company and subsequently, a window of opportunity for you to forge successful business relationships – with professional communities, potential clients, employees, and vendors. In this guidebook we’ll provide you with information and tools that will enable you to put your best foot forward when representing Atlantic Grupa;
- at professional events - actively (as speaker or panel participant) or passively (as a guest attendant)
- in the media (newspapers, TV, radio, etc.)
- on social networks (LinkedIn)
- through professional associations
- in your daily conduct which reflects our company
General guidelines
Like any company, there are certain things we do that aren’t meant to be shared with the outside world, unless approved by Corporate Communications or Corporate Marketing.
Please DO NOT:
- Share confidential information or trade secrets, including unannounced projects or products in the pipeline.
- Share personal information about our clients, co-workers, suppliers, or business partners.
- Share any information directly with a member of the media (such as a blogger or journalist); if you are contacted by a member of the media, pass the inquiry along to Corporate Communications.
- Share any market research data or other intellectual property that was purchased or prepared for our brands.
We would also like to advise you NOT TO:
- Engage in arguments or post inflammatory comments in defence of our products or people.
- Speak negatively about other client or partner brands (potential or existing).
- Trash our competitors. We adhere to the highest professionalism as company representatives.
